WILD about User-Centric Design
Why it's important, and how you can learn more...
“If you want to create a great product, you have to start by understanding the people who will use it.”” - Don Norman
3 Reasons to Care About User-Centric Design
Firstly, it helps your users: User-centric design puts the needs and preferences of your audience at the forefront. By tailoring your product or service to align with user expectations, you enhance the overall user experience. Satisfied users are more likely to engage with your offering, leading to increased loyalty and positive word-of-mouth.
Secondly, when your design prioritises user simplicity and ease of use, it minimises friction in the user journey - which is particularly for those with unique needs. This reduction in obstacles makes it more likely that users will adopt and continue to use your product. Streamlined processes and intuitive interfaces enhance user engagement, fostering a connection between your brand and its audience.
Finally, a user-centric approach isn't just about making users happy; it's also a strategic business move. Products designed with users in mind are more likely to succeed in the market. Positive user experiences lead to higher customer retention rates, increased customer lifetime value, and a competitive edge. Ultimately, investing in user-centric design translates into improved business outcomes.
To find out more about User Centric Design, hear Alla Hrinina talk on Friday at 10am at Fraser House Hub (free parking and doughnuts as always!).